Zee TV will soon launch its next fiction series titled Yeh Teri Galiyaan. Produced by Cinevistaas, the love story will go on air from July 25 at 7 pm, bringing viewers the story of two innocent children, Shantanu and Puchki, being raised in Kolkata’s red-light district of Sonagachi.
The new show will replace Woh Apna Sa, which was launched on January 23, 2017.
A beautiful friendship commences only to be forcefully separated by destiny. While the boy is raised away from Sonagachi and studies abroad, the girl grows up in the red light district and becomes a dance teacher for kids at an NGO. Will they, as adults, ever be able to unite as lovers or will the societal pressure of ‘background’ and ‘upbringing’ pose a hurdle in their path? The love story intends to deliver a strong message about equal opportunities for commercial sex workers, or anyone for that matter, to rise beyond their reality, to envision and work towards a better future and be accorded dignity and respect. After all, it is the ‘route’ you choose and not your ‘roots’ that should matter.
Deepak Rajadhyaksha, Deputy Business Head, Zee TV, said “While judging others cannot ever be entirely eliminated, it is the manner in which we evaluate people and form opinions about them that can do with a re-think. Our next fiction offering Yeh Teri Galiyaan will prod our viewers into looking past someone’s background and respecting them, instead, for their aspirations and achievements as an individual. Packed with elements like adorable childhood friendships, separations, love, self-respect, betrayals, social stigma, pride and prestige, the show has all the drama to be a complete entertainer in the early primetime slot. With a strong line-up that makes us the undisputed slot leaders from the 9 pm to 11 pm, we are hopeful that this intense drama will further strengthen our early primetime. As a robust launch pad to the show, we have innovated and conceptualised a week-long Saawan Mahotsav on our popular Kumkum Bhagya starting a day prior to the launch of Yeh Teri Galiyaan and the show’s promos, disruptive pop-up astons, integrated bumpers and cast integrations across our non-fiction properties have grabbed eyeballs and ensured pre-buzz for the show.”
Sunil Mehta, Producer from Cinevistaas said, “With Yeh Teri Galiyan, the point we wish to make is – it doesn’t matter where you’re from, what counts more is where you’re headed. The show starts with an endearing childhood friendship set in a red light district. Then a betrayal and separation result in the boy being raised in a more ‘respectable’ environment while the girl continues to grow up right there and becomes an NGO dance teacher. Even though it’s perfectly dignified to be a dance teacher, the show will explore how her background will pose obstacles in the path of her relationship with the boy. The concept and the world in which the show is set have not been attempted so far on television. We are confident that this show will strike a chord with the audience and bring about a change in people’s attitude and mind set. We have had the privilege to associate with Zee TV in the past and we hope to strengthen our association with the channel through this new offering.”
The show features actors Vrushika Mehta (as Puchki) and Manish Goplani (as Shantanu) in lead roles.